Wednesday, December 15, 2010

@cspenn with Search Tips for Jobs

Chris Penn shares some interesting Linkedin via Google tips for connection hunters. After all, Google is still the ultimate mega search tool. Thanks @cspenn.

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Turn images on or this newsletter will look far less interesting. You also won't see the boobies.

Here's a hunting tip for prospecting who might be in a position to hire you. Use LinkedIn... via Google. First figure out who would likely be hiring you. Let's say, for example, it's the Marketing Director. LinkedIn has special phrases like the geographic areas ("Greater Boston Area") and industry categories ("Marketing and Advertising").Plug this query into Google:

The "contact settings" phrase, by the way, is a phrase that only appears on profiles, not other pages. Voila! Instant list of marketing directors in the Greater Boston area that you can reach out to. Once you find a likely prospect or candidate to reach out to, do your homework. Here's an example, someone named Toni at a company called Wedu. Their domain name is wedu.com. Go back to the Google and ask it:

What do we see? They use first name and domain name in their corporate email system. It's not too much of a stretch, then, to figure out that we should contact toni@wedu.com to ask if they've got any positions open or coming open soon.

Now, it's very easy to abuse this technique for lesser purposes, like selling your crap. Don't do it. I don't condone mindless spamming, but as I say in my presentations about job hunting, if the choice is putting food on the table for my family or inconveniencing someone momentarily with an honest job inquiry, your inbox is getting mail. I'd imagine a good number of you feel the same way. Use this technique responsibly.

Those of you who have been connected with me for more than 5 minutes know that I work for Blue Sky Factory, an amazing email marketing company in Baltimore. What you probably don't know is what the company can do for you. Take a few minutes to explore this self-paced video tour (it's worth watching just to see how the navigation of a tour can work) and see if I can lend you my expertise as well as the expertise of dozens of my very smart colleagues for your email marketing efforts.

There's been a rash of neat and useful tools lately, and I mean that in a good way, not in a "requires anti-fungal cream" way. Here's a couple I think are worth your time.

  • Got a business that wants to make printable coupons? Check out the Wordpress Printable Coupon addon. It requires a business PayPal account but is otherwise seamless.
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Wednesday, December 8, 2010

Seth's Unreasonable Blog Post

As usual, Godin states my case. My words to describe this post only muddy the message... read on.

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Unreasonable


The paradox of an instant, worldwide, connected marketplace for all goods and services:


All that succeeds is the unreasonable.


You can get my attention if your product is unreasonably well designed, if your preparation is unreasonably over the top, if your customer service is unreasonably attentive and generous and honest. You can earn my business or my recommendation if the build quality is unreasonable for the intended use, if the pricing is unreasonably low or if the experience is unreasonably over-the-top irresistible given the competition.


Want to get into a famous college? You'll need to have unreasonably high grades, impossibly positive recommendations and yes, a life that's balanced. That's totally unreasonable.


The market now expects and demands an unreasonable effort and investment on your part. You don't have to like it for it to be true.


In fact, unreasonable is the new reasonable.


Read more at sethgodin.typepad.com
 

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