Content creators grasp the market

People from 16-24 confess that entertainment is how they associate good brands with bad. This article is an indicator that companies engaging in creating content (TV/Film, Music, Games, etc) are on the right track.

Amplify’d from www.contagiousmagazine.com

GlobalWebIndex shares the results of its annual report looking at how consumers are using the internet

The report suggests that: 'The open browser-based internet has failed to create the economics to deliver professional media business online, as advertising could not demand the premiums needed and consumers are unwilling to pay for content delivered through a browser.'

The report identifies that a shift is currently taking place from blogs and forums to real-time sharing such as status updates and tweets, with 10% of internet users around the world updating their status daily. 'This radically changes the impact of social media, primarily creating an ongoing shared agenda and conversation towards reacting or interacting with live events and discourse.'

The fastest growing motivations for using the internet identified by the survey were 'finding TV / films', 'finding music' and 'entertainment'. The survey also found that the prime motivation for 16-24 year olds to engage with brands is to entertain them (66%). GlobalWebIndex interprets this as a 'clear indication of the need for brands to adopt the position of content creator'. Read more at www.contagiousmagazine.com

 

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