Monday, November 15, 2010

Integrated Marketing Communications

The future of marketing is not a series of "pulling strings", it is the art of pulling them all at once, then watching the domino effect fall into place. Today, technology affordability gives every company the ability to create, manage, and sustain incredible campaigns using the talent they have. One personal recommendation is developing short-films (4 or 7 minutes) with the talent already on staff. How might this be accomplished? Very simply, a few believers, a few good writers, and a film-media junkie....


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