The question sparked my interest while writing the Dead Brands Walking News Flash on Social Median.com - a new addiction that I will likely need professional help with in 2010.
Did your brand die in one of the "Follow-Me-Not" categories and no one in the Twittosphere loves you? Your first reaction may be to return to your corporate dominatrix strategy, imbedded into every plaque on the wall.
Don't Buy It:
Being locked to the laptop or digi-vice could have something to do with it. Meeting and being with live people has significant effects on intellectual development. People give and release energy, needed to strive and survive. The web-stitution for sales, may bring quick cash, but you'll wake up with a marketing nightmare, longterm.
The About Face - An Immediate Solution?
Sporting Events. You go and spend 3x normal price for food? Nod-Head Here. Bring friends, right? Nod Head Here. They are usually drinking, right? Uh-huh... Each one is a demographic, but combined? This triple-play lights the fire - and sparks fly to their friends and overheard in seats A-F.
If you're dead, who will revive you when last nights Tweets are long gone?
Getting Some - Exposure
Picture This: The gorgeous one - genuine, professionally casual greets you with a beautiful smile ready to give you the latest and greatest classy trinket to make your life easier or somehow more fun.
Misguided Brand Ambassador programs have shown significant results especially in travel & leisure, tourism and gaming industries - they're spending and making millions. But, will it ever be done without big boobs or a Fast Slap 500?
Pull Over!
Where are the new products or startup ventures being branded at these events? What could they spend to be delivered to millions of fans with disposable incomes? Would they dare risk the price of a marketing executive?
What web-brand would you like to see in the stands? My pick: Nutshell Mail....simply because the have Nathan the Nut. surrounded by some smart chicks, blogging all the way to the bank.
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